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This track is designed for managing editors, executive editors, desk editors, social media editors—anyone in charge of directing coverage, commissioning stories, or packaging and producing them for public consumption. We will identify different types of AI stories and dissect what sets apart the best coverage, including its framing, headline, and artwork. You’ll learn to assess pitches and filed stories and avoid common pitfalls that can mislead or confuse an audience (or an editor). There will be opportunities to ask questions, trade tips, and have a lively discussion among fellow newsroom decision-makers.

This will be a 90-minute interactive training session led by Gideon Lichfield and Tom Simonite

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